At Typset Marketing we take pride in promoting our clients and their work. The evolving bookselling market, has opened a variety of options for us to spread awareness about the titles we promote.
Below, we have listed some of the promotions that we believe to be essential for any successful bookselling campaign.
In our modern age, if there is one vital cornerstone of any marketing campaign, it is your own dedicated website. If you don’t already have a website for your book, we have experienced experts who would be more than happy to put a website together for you, in a few short weeks. Your website will not only be the focal point of your promotions, but also where your readership will be able to learn more about you, your books and upcoming events.
Although the means, methods, appearance and distribution have changed… press releases continue to be an effective marketing tool, if pursued correctly. Many sectors of the traditional media still base the majority of their coverage and content on this classic form of promotion.
Creating a “movie trailer” for your book, is a powerful promotional tool that has taken the industry by storm over the last ten years. With the advent of the Youtube era, an eye-catching video promoting your book can play an important role in your efforts to reach new readers.